On behalf of the bankruptcy trustee, all assets are being sold, including 3,200 bracelets, a website, etc. from a company that has developed its own assault bracelet with an associated mobile application and sold it in its own web shop.
Product description from Safetybycilia's website:
"Cilia's bracelet with built-in assault alarm is a unique alarm product. When you press the bracelet's button, the alarm is activated; emergency contacts & rescuers are notified, your GPS position is shared, an audio recording starts and your mobile screams at maximum volume."
The wristbands are equipped with a button that, when pressed, sends a signal via Bluetooth to the user's mobile app Cilia. The user can select different alarm actions in the mobile app - alarm to emergency contacts and/or so-called rescuers, sharing GPS position, audio recording and the mobile phone screaming at maximum volume. Depending on whether the user is exposed to violence and threats in close relationships or wants to use the bracelet in other contexts, different functions have been used. The mobile app is compatible with both iOS and Android and can be downloaded via the App Store and Google Play.
Currently, approximately 8,600 people are connected to the app, of which 413 are premium users (with wristbands) and the remainder are so-called rescuers. Premium users currently receive three months free and then pay a cost of 29 SEK per month.
Assets being auctioned consist of:
Equipment and merchandise, see last three pictures in the auction and "appendix 3".
Computer screen, trade fair items, promotional products with a purchase value of approximately SEK 150,000 according to information from the company's staff. NOTE! The trade fair stand in the picture is owned by another company and is not included. For pickup at Pelican Storage in the Stockholm area.
Computer equipment in Appendix 3 is not included in the object.
Warehouse at third-party logistics in Jönköping with approximately 3,189 bracelets at an average purchase price of approximately SEK 225/piece according to information. Total purchase value approximately SEK 717,525 excluding VAT (Appendix 4). For pickup in Jönköping, alternatively, it is possible to order truck freight.
Consignment warehouse at NL Hotel, with approximately 80 new bracelets, appendix 5.
For pickup in Stockholm.
Trademark "Safety by Cilia", registered nationally.
Domain "safetybycilia.se" including website. Link to website .
Website with wordpress, Elemenator and Woocomerce. Purchase of bracelets on the website has been paid for via Klarna. Platform for newsletters Klaviyo and other business systems. CRM system Klaviyo.
Mobile app "Cilia".
The website and app are developed by QTE, the auction refers to all completed development up to 31 July 2025. The work done after this is still owned by QTE even though it may be implemented, but all work before 31 July 2025 is owned by the company and is included in the auction. You as a buyer need to discuss this issue yourself with QTE if you as a buyer want to use the functions in Appendix 6.
For work that is not paid and not included, see Appendix 6.
The intellectual property rights to the software in the bracelet and lipstick remain with the software developer Sigma as the development costs were not fully paid at the time of bankruptcy. A buyer must enter into a new agreement with the developer in order to take over ownership.
The developer has agreed to a transfer of the business. In the event that a buyer of the business does not enter into an agreement with the developer, the developer will take action if the sale of bracelets occurs without prior approval from the developer.
You as the buyer need to discuss this issue with Sigma if you want to use the software in the bracelets.
You as a buyer have a duty to investigate the description provided and PS Auction disclaims all liability regarding intangible assets in this item.
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